PUBLIC UNIVERSITIES JOURNALS AND LARGE PRIVATE PUBLISHERS: CAPITAL CONCENTRATION NOWADAYS

Authors

  • Shirley Donizete Prado Universidade do Estado do Rio de Janeiro
  • Fabiana Bom Kraemer

DOI:

https://doi.org/10.12957/demetra.2016.24678

Abstract

Today’s globalized world has publicized an increasing number of mergers and acquisitions of companies in various economic industries. Companies are grouped, incorporating stages that start with the production of goods and services in global scale up to the ever-growing, homogeneous retail industry. This process is potentiated by powerful advertising investments, creators and creatures of new personalized consumption desires, forming true transnational giants that dominate markets in proportions never seen before.

DOI: 10.12957/demetra.2016.24678

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Published

2016-07-20

How to Cite

1.
Prado SD, Kraemer FB. PUBLIC UNIVERSITIES JOURNALS AND LARGE PRIVATE PUBLISHERS: CAPITAL CONCENTRATION NOWADAYS. DEMETRA [Internet]. 2016 Jul. 20 [cited 2025 May 1];11(2):253-4. Available from: https://www.e-publicacoes.uerj.br/demetra/article/view/24678

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Section

EDITORIAL

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