GORDINHA DA SILVA: A DISCOURSE ANALYSIS OF THE FEMALE BODY DEEMED AS FAT IN THE BLOGGING ENVIRONMENT
DOI:
https://doi.org/10.12957/demetra.2016.22472Keywords:
Body. Obesity. Social Stigma. Blogs. Health.Abstract
The purpose of this article, from the perspective of Human Sciences and Health Sciences, is to analyze the meaning of the female body deemed as fat, using blogs of people who self-report as fat as the object of study. The method used in the study was discourse analysis. The research corpus was designed with texts from public blogs published on the platform Blogger. The categories of analysis were based on posts and titles with words related to fat, weight and body image. The results suggest that the issue of a fat body in the context of the present study goes beyond the need to lose fat and weight. The discourses on the blogs show a quest for a particular, shaped body image, in order to meet the interests of the market. It is a media’s perfect, stylized body which makes use of the several resources made available by the health, esthetics and technology markets, such as mobile applications for dieting and exercising purposes; stomach reduction surgery (e.g. gastroplication, gastroplasty); silicone implants for muscle hypertrophy. The discourses also express immediacy in the quest for transformation of fat bodies. A fat body that does not undergo transformation is signified in blogs as something stagnant and obsolete.
DOI: 10.12957/demetra.2016.22472
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