On the road with Uber
an ethnography
Keywords:
uberization of work, employment forms, ethnographyAbstract
https://doi.org/10.1590/2179-8966/2022/69784i.
The article aims to investigate the work management strategies undertaken by Uber in relation to its drivers. Using the observant participation method, the researcher drove a car performing races mediated by the platform for a period of four months in the Metropolitan Region of Salvador, Bahia. The company operates with a management strategy that encourages false entrepreneurship and, at the same time, hides an employment relationship: ocultation. To do so, it makes use of tactics such as incentivism, taskism, pedagogy, embezzlement, risk-sharing and obscurantism, as ethnography has managed to identify.
Keywords: Uberization of work; Employment relationship; Ethnography.
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