Barriers and facilitators to the implementation of a qualitative menu labeling in a self-service buffet restaurant: operators and employees perspectives
DOI:
https://doi.org/10.12957/demetra.2025.83947Keywords:
Food service. Qualitative Research. Interpretative information. Food labeling.Abstract
Introduction: Eating out is associated with consuming lower-nutritional-quality foods. Restaurants can provide menu labeling for culinary preparations to assist consumers in their food choices. Qualitative information, such as ingredient lists and symbols indicating healthy options, appears to be more effective compared to quantitative models. However, the implementation relies on the collaboration and involvement of employees. Objective: To examine operators' and employees' perspectives about barriers and facilitators to the implementation of qualitative menu labeling in a self-service buffet restaurant. Methods: Qualitative methods were applied in a single case-study scenario at a self-service buffet restaurant in a Brazilian capital city. Participants comprised 11 employees and 2 operators (n = 13), representing 93% of the restaurant staff. During the intervention phase, a five-day period involved labeling six daily culinary preparations, including the culinary name of the dish and ingredients list, and highlighting organic ingredients in the menu descriptions. Then, individual interviews were conducted and thematic analysis organized responses into different themes and subthemes. Results: Minimal barriers were reported, with only one concern raised by the owner regarding consumers' perception of low nutritional quality ingredients. Conversely, numerous facilitators were identified, such as ingredient standardization, optimization of working time, and fulfillment of consumers' right to information. Conclusion: Both employees and operators considered this qualitative menu labeling model easy to implement. The approach was deemed advantageous for operators and enhanced the overall consumer experience. Recommendations included conducting similar qualitative studies in distinct locations and quantitative studies with larger samples to validate these findings on a broader scale.
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Copyright (c) 2025 Natalia Fogolari, Rossana Pacheco da Costa Proença , Camila Lunardi Mondadori Messaggi , Pauline Bitzer Rodrigues, Aline Nalon Zaghi, Renata Carvalho de Oliveira , Greyce Luci Bernardo , Paula Lazzarin Uggioni , Ana Carolina Fernandes

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