LABELING AND COMMERCIAL PROMOTION OF INFANT FORMULAS RETAILED IN BRAZIL
DOI:
https://doi.org/10.12957/demetra.2018.32911Keywords:
Food labeling. Commerce. Infant formula. Breastfeeding.Abstract
Objective: This study aimed to analyze the conformity of labeling and commercial promotion with the current legislation on infant formulas marketed in Brazil. Methodology: Thirty two labels of four different brands of infant formula (n=15), follow-on formula (n=4) and toddler formula (n=13) were analyzed. The labels were checked according to the Collegiate Discharge Resolution (RDC) 222/02, 259/02, 360/03, 42/11, 43/11, 44/11 and 46/11; Brazilian Norm for Commercialization of Food for Infants and Young Children, Nipples, Pacifiers and Baby Bottles (NBCAL, acronym in Portuguese) ; Rule 157/02; Decree 986/69 and Laws 10,674/03, 11,265/06, 11,474/07. Results: Nonconformities were identified in 34.7% of the formulas, 43.7% for general labeling requirements and 56.2% for commercial promotion. Concerning general labeling, 28.1% of products presented irregularities in nutritional information, and 21.8% in the product designation. Regarding commercial promotion, all (100%) infant formulas showed nonconformities to commercial sale. In addition, inadequate illustrations were observed in 40.6% of the products ; in 65.6% the words "Premium" and "Supreme" were identified which may indicate similarity with breast milk; and 93.7% of the products identified phrases that give false concept of advantage and / or safety. Other non-conformities were related to nutritional composition (3.1%), health indications (6.2%), and inadequate use of nutrition allegations (68.7%). Conclusions: The results indicate the compliance of NBCAL by the industries as to nutritional labeling. However, there is the necessity to adequate commercial promotion criteria and reinforce mainly the supervision by the responsible organs.
DOI: 10.12957/demetra.2018.32911
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