THE PROJECT: FROM THE IDEA AND APPLICATION OF THE DESIGNER TO RECEPTION A PRAGMATIC STUDY OF IMAGES ON FOOD WASTE
DOI:
https://doi.org/10.12957/periferia.2015.18838Keywords:
design, poster, receiver, responsible action, behavioral changeAbstract
DOI: 10.12957/periferia.2015.18838
Social posters and visual communication regarding concepts such as " public health", " civil responsibility", "responsible action" and practices connected to the reception of non commercial advertising images are the focus point of this article. Designers conceptualize and produce designs hoping that these become integrated into the cultural and social practices of their receivers. In the case of posters on food waste, our questioning is as follows: How does the designer conceptualize and create his final version? How do receivers appropriate these posters? Do these designs have the capacity to influence the receiver to a change of attitude? In an attempt to answer these questions, we met with two French designers, Axelle Roue and Hélène Petit and we questioned them on their designs on food waste, exhibited in July, 2013 in Parisian subway stations. We interviewed them on their design process, on their first versions (rough copies) up to their final version. In parallel, we also questioned the receivers (the passers-by in the Parisian subway) on how they felt about these posters. The objective was to discover if the meaning of the image sent to the receiver was identical to what the designer had planned in his design.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish in this journal agree to the following terms:
a. Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License which allows the sharing of the work with acknowledgment of the authorship of the work and initial publication in this journal.
b. Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publish in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes as well as increase the impact and the citation of the published work (See The Effect of Free Access).
