Culture Media, Consumer Culture: Image and spectacle in the postmodern discourse

Abstract

This paper approaches the intense overlapping between media, culture and consumerism, establishing this articulation as a central aspect in contemporary context. The paper will analyze entertainment and audiovisual landscapes’ role as the main products in mediatic culture, considering quotidian’s spectacularization and aestheticzation as central axis of the economical and sociocultural patterns of contemporary world. The paper will discuss the central visuality in post-modern age, without neglect the strong pregnancy of sonority and sound perception in our cultural practices. Thus, this paper proposes to understand the audiovisual processes based in mediatic productions as subjectivities and post-modern discourses’structurators.