SATISFACTION LEVEL AND FOOD CHOICES OF DINERS IN A SELF-SERVICE RESTAURANT
DOI:
https://doi.org/10.12957/demetra.2017.22435Keywords:
Food Services. Consumer Behavior. Dietary Behavior. Food Habits.Abstract
In recent years, there has been an increase in the habit of eating out, as well as stronger competition in the food service and more concern for diners‘ health. The aim of the study was to evaluate diners’ satisfaction with the services offered and their food choices in a self-service restaurant. The study sample had 148 individuals. They evaluated the services based on the following criteria: food appearance; buffet presentation; variety, temperature of salads, desserts and hot meals; taste of meals; seasoning; service; hygiene and cleanliness of the premises and overall assessment. Diners’ satisfaction with the overall service provided had a positive evaluation, indicating a good satisfaction level. Their food choices were influenced by factors such as visual appearance, taste, variety, method of preparation, nutritional value and healthy foods. The evaluation of diners’ satisfaction and food choices in self-service restaurants are tools that help determine the profile of diners and the conditions of the self-service restaurant, with a view to improving the services provided.
DOI: 10.12957/demetra.2017.22435
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