From the Neoliberal Capitalist Discourse to the Subject as Unappropriable

Abstract

Through Lacan's formalization of the theory of discourses and the discourse of the capitalist, we aim to locate the operation modes present in neoliberal rationality. We start from the introduction of a new modality of social bond, which seems to block the working possibilities of a quarter spin and operates under the psyche in the mold of an unlimited production, reducing desire to the dimension of demand. This movement captures the subjectivity through the superego and begins to be guided by horizons forged by neoliberalism. The endeavor of the capitalist discourse resembles the "perfect crime", which has as its goal the erasure of any trace that serves as a desiring orientation. We bet on the inscription of desire through the act of listening as a strategy for locating possible representations. In this way, the consummation of a perfect crime is avoided and it is turns to be about an operation with a leftover that cannot be assimilated by the market economy. It is to the extent that this remainder can be welcomed through listening that the possibility of producing not only a coordinate based on desire, but also a political strategy in the face of the unlimited nature of contemporary markets is inscribed.