(Un)building narratives:

Tiktok as an ethnomediatic channel

Abstract

This article intends to analyse the natives’ people communication, from bibliographical analysis and the approach to productions made by indigenous people for themselves and non-indigenous people. In this case, the chosen media was the TikTok, which has in essence the popularization of topics once marginalized by the mass media and the wide access to contents transmitted by orality and audiovisual, also helping in the maintenance of memory and narration of native peoples. So, the text intends to highlight the importance of productions made by native groups in the communicational field, which allows the enlargement of the knowledge about their history and culture, and the conservation of tradition, starting from the premise of the clearance of the eurocentric and discriminatory world perspective.