Representações sociais de cristão e mídia religiosa de massa: propagação, difusão e propaganda no discurso de Edir Macedo
DOI:
https://doi.org/10.12957/psi.saber.soc.2017.33561Abstract
RESUMO: O discurso do líder religioso articula-se como constructo que busca sintetizar a doutrina, a moralidade e a identidade grupal a que se destina a mensagem, assim como pode objetivar congregar novos fiéis ou mesmo neutralizar adversários. Este artigo analisou o discurso de Edir Macedo com o objetivo de compreender as representações sociais de cristão dele derivadas, por meio de duas corpora textuais: O jornal Folha Universal (n=62) e o blog oficial do bispo (n=62). Por intermédio da Teoria das Representações Sociais, da Análise de Conteúdo e com o auxílio dos softwares Alceste e Iramuteq foram analisados períodos e estratégias discursivas diferentes. Percebeu-se, em conclusão, a adequação do discurso religioso às três categorias propostas por Moscovici quando do trânsito das Representações Sociais: Propagação, Difusão e Propaganda.
Palavras-chave: representações sociais; religião; Edir Macedo; discurso; Igreja Universal.
ABSTRACT: The religious leader speech is articulated as construct that seeks to synthesize the doctrine, morality and the group identity to which the message is addressed, as well as it could be aimed to congregate new faithful or even to counteract opponents. This article analyzed the Edir Macedo’ speech in order to understand the social representations of christian derived from it, through two textual corpora: The Folha Universal newspapper (n=62) and the Bishop’s official blog (n=62). Through the Social Representations Theory, the Content Analysis and with the aid of Alceste and Iramuteq software, different periods and discursive strategies were analyzed. In conclusion, it was realized that the appropriateness of the religious speech to three categories proposed by Moscovici as the transit of the Social Representations: spread, difusion and advertising.
Keywords: social representations; religion; Edir Macedo; speech; the Universal Church.
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