Metaphors and the concept of ideology in Jair Bolsonaro’s presidential speeches of his first year in office
DOI:
https://doi.org/10.12957/matraga.2023.71279Keywords:
Conceptual metaphor, Political discourse, Morality, Jair Bolsonaro.y.Abstract
This article aims to investigate, qualitatively and quantitatively, how the concept ideology is conceptually constructed in the presidential speeches of Jair Bolsonaro’s first year in office, in the light of Conceptual Metaphor Theory (LAKOFF; JONHSON, 1980; MUSOLFF, 2004, 2016; GOATLY, 2007; SARDINHA, 2007). For this end, Critical Metaphor Analysis and the moral models proposed by Lakoff and Johnson (1999) and Lakoff (2002) are used to understand which worldview – ideology – motivates, in political discourse, the emergence of conceptual metaphors. To conduct such an investigation, speeches given by the president of the republic made available on the Palacio do Planalto website were collected to find excerpts in which the lexical items <left>, <socialism>, <communism>, <red> and <ideology> occurred. The results show the presence of the conceptual metaphors ideology is dirt, ideology is invader, ideology is romantic pair and ideology is thief, which were motivated by the strict father moral model.
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