ANÁLISE DO ESPAÇO: ADAPTAÇÃO E AMPLIAÇÃO DE ESQUEMAS MULTIMODAIS

Louise J. Ravelli

Authors

Louise J. Ravelli University of New South Wales

Keywords:

meaning making, intersemiosis, three dimensional texts.

Abstract

In the field of multimodal discourse analysis, one of the most exciting sites of application is that of 3D space: examining aspects of built environment for its meaningmaking potential. For the built environment – homes, offices, public buildings, parks, etc. – does indeed make meaning. These are spaces which speak – often their meanings are so familiar, we no longer hear what they say; sometimes, new and unusual sites draw attention to their meanings, and they are hotly contested. This chapter will suggest ways of analyzing 3D texts, based on the framework of Kress and van Leeuwen (2006). This framework, developed primarily for the analysis of 2D images, has been successfully extended to a range of other multimodal texts. Extension to the built environment includes Pang (2004), O’Toole (1994), Ravelli (2006), Safeyton (2004), Stenglin (2004) and White (1994), whose studies will inform the analyses presented here. This article will identify some of the key theoretical principles which underline this approach, including the notions of text, context and metafunction, and will describe some of the main areas of analysis for 3D texts. Also, ways of bringing the analyses together will be considered. The analyses will be demonstrated in relation to the Scientia building at the University of New South Wales, Australia.

Author Biography

Louise J. Ravelli, University of New South Wales

Professora Associada de Comunicação da School of the Arts and Media naFaculty of Arts and Social Sciences, University of New South Wales, Australia. Completou seu Bacharelado BA (Honours) em Linguística na Universityof Sydney, sob a supervisão dos Professores M.A.K. Halliday e J.R. Martin. Ganhou a primeira Bolsa Collins Cobuild para fazer seu M. Phil com o Professor John Sinclair na Universityof Birmingham, e a Bolsa Common wealth Scholar ship and Fellow ship Plan para fazer seu PhD com o Professor Michael Hoey, na mesma Universidade de Birmingham. Publicou Museum Texts: Communication Frameworks (2006, Routledge) e co-organizou, Analysing Academic Writing: Contextualized Frame works (com Robert Ellis, 2004, Continuum); GrammaticalMetaphor (com Anne- Marie Simon-Vandenbergen e Miriam Taverniers, 2003, Benjamins), eAdvances in SystemicLinguistics: Recent Theory and Practice (with Martin Davies, 1992, Pinter), além de ter escrito capitulos e artigos. Recentemente escreveu (com Brian Paltridge and Sue Starfield, 2014, Libri) Doctoral Writing in the Creative and Performing Arts e tem no prelo, com Robert McMurtrie, a monografia Multimodality in the Built Environment: Spatial Discourse Analysis, Routledge. Seus interesses de pesquisa se concentram na comunicação em contextos profissionais, usando abordagens sociosemióticas, incluindo linguística sistêmico-funcional e análise do discurso multimodal. Esses interesses são em relação a noções convencionais de ´texto´ e a noções estendidas de texto, tais como as que incluem o ambiente construído.