The relationship between soccer and television in the mass media contemporary scenario

Authors

  • Leonel Azevedo de Aguiar
  • Luisa Prochnik

DOI:

https://doi.org/10.12957/logos.2010.856

Keywords:

Soccer, Television, Political Economy of Communications

Abstract

The article outlines the relationship between soccer and television and analyzes how this sport reaches the status of lucrative merchandise in the present situation. The purchase of broadcasting rights appears as media strategy to attract massive audience. This work, a partial research result, is based on a bibliographical revision of Political Economy of Communication’s authors and presents soccer as a product through statistics.

Downloads

Download data is not yet available.

Author Biographies

Leonel Azevedo de Aguiar

Professor of the Graduate Program in Social Communication of PUC-Rio, PhD and Master in Communication (UFRJ), Coordinator of the Research Group on Theories of Journalism and Professional Experiences.

Luisa Prochnik

Graduated in Social Communication major in Journalism in the facade (Integrated College Hélio Alonso) in December 2005, Luisa Prochnik is a current student of the Master´s Degree Program in Communication of PUC-Rio. She has a scholarship from CAPES and is a member of the Research Group on Theories of Journalism and Professional Experiences.
Revista Logos 33

Downloads

Published

2010-09-22

How to Cite

AGUIAR, Leonel Azevedo de; PROCHNIK, Luisa. The relationship between soccer and television in the mass media contemporary scenario. Logos, Rio de Janeiro, v. 17, n. 2, p. 51–64, 2010. DOI: 10.12957/logos.2010.856. Disponível em: https://www.e-publicacoes.uerj.br/logos/article/view/856. Acesso em: 9 may. 2025.

Issue

Vol. 17 No. 2 (2010): Communication and Sport

Section

Comunicação e Esporte

License

1. Os textos serão revisados e poderão sofrer pequenas correções ou cortes em função das necessidades editoriais, respeitado o conteúdo.

2. Os artigos assinados são de exclusiva responsabilidade dos autores.

3. É permitida a reprodução total ou parcial dos textos da revista, desde que citada a fonte.
4. A Revista Logos se reserva o direito de não permitir alterações no documento original submetido pelo Autor, uma vez avaliado ou em fase de avaliação ou de edição.
5. A Revista Logos não se responsabiliza por eventual indicação errada ou fraudulenta de autoria e co-autoria.