THE ARTIFICIAL INTELLIGENCE (AI) APPLIED TO THE TERRITORY AND TOURISM 4.0 CAN CONTRIBUTE TO INCREASING RESILIENCE?

Abstract

The application of artificial intelligence (AI) is covering many areas such as institutional, business, work or personal, and with its relevant changes occur in the industry, services, or territorial planning, among others. The objective of this text is to reflect on whether the use of technologies linked to AI in the management of territories can contribute to their transformation into “smart cities” or “smart tourist destinations”, from a perspective that considers socioeconomic and environmental resilience. To do this, basic concepts and structures that comprise artificial intelligence (AI) are examined, and how the technological tools featured by AI - Big data, blockchain, Internet of Things, etc. - can go beyond the marketing and competitiveness strategies, as long as they are oriented to urban and territorial governance. Likewise, the importance of considering the limitations and challenges of AI is highlighted, such as ethical, labor, social or environmental issues.

Keywords: Artificial intelligence (AI). "Smart cities". “Smart tourist destinations” (DTI). Resilience urban and territorial governance.