Communications for Change

Strategies and Difficulties

Authors

  • Jorge Frascara University of Alberta
  • Vera Damazio PUC-Rio
  • Juliana Duarte Neves PUC-Rio

Keywords:

communication, social change, cultural values, attitudes, behaviours, accident prevention

Abstract

The framework of this paper is created by the problems that current attitudes related to the use of resources and materials create on the environment, and with the need to revise those attitudes and practices that put emphasis on ease of use and omit responsible use.Within this framework, the paper concentrates on problems that pertain to communications, particularly to communications that intend to affect the attitudes and behaviours of people. Furthermore, it explores the general idea of a revision of the notion of use in general through the specific notion of use of the car. Finally, it deals with the communication of a new notion of use and with use as communication.

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References

Barde, J.P. and Pearce, D.W. (1991). Valuing the Environment. Six Case Studies. London: Earthscan Publications Ltd.

Bernstein, D. (1992). In the Company of Green: Corporate Communications for the New Environment. London: ISBA Publications.

BSO/Origin: putting a price tag on environmental damage, ENDS Report 210, July 1992.

Charter, M. (Ed.), (1992). Greener Marketing: a responsible approach to business. Sheffield: Greenleaf Publishing.

Meadows, D. H (1972). The Limits to Growth: A Report for the Club of Rome's Project on the Prediction of Mankind. New York: Universe Books.

Frascara, J. (1999). Cognition, emotion, and other inescapable dimensions of human experience.Visible Language, 33.1 1999, pp 74-89.

_____________ (2000). Information design and cultural difference, Information Design Journal, Information Design Journal, 9, pp. 119-127.

Maldonado, T. (1972). Design, Nature and Revolution: Towards a Critical Ecology. New York: Harper &. Row Publishers.

Papanek, V. (1972). Design for the Real World. UK: Thames & Hudson.

Winpenny, J.T. (1991). Values for the environment – A guide to economic apprisal, Overseas Development Institute, HMSO.

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Published

2024-07-05

How to Cite

FRASCARA, Jorge; DAMAZIO, Vera; DUARTE NEVES, Juliana. Communications for Change: Strategies and Difficulties. Arcos Design, Rio de Janeiro, v. 4, n. 2, p. 25–40, 2024. Disponível em: https://www.e-publicacoes.uerj.br/arcosdesign/article/view/85668. Acesso em: 18 jun. 2025.

Issue

Vol. 4 No. 2 (2009)

Section

Artigos

License

Creative Commons License

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