MICHEL DE CERTEAU 25 YEARS LATER: THE PRESENT OF HIS CONTRIBUTIONS TO A LOOK ABOUT CONSUMER'S CREATIVITY

Authors

  • MARIA INÊS GARCIA DE FREITAS BITTENCOURT

DOI:

https://doi.org/10.12957/polemica.2012.3091

Abstract

This article describes some methodological contributions by Michel de Certeau to the research in social sciences, focusing on his work “Invention of everyday life”. A creative behavior is possible for consumers, when appropriate methods allow the researcher to be close to his object, avoiding interpretations far from everyday reality.

Key words: consumer society, creativity, social sciences methodology.

Author Biography

MARIA INÊS GARCIA DE FREITAS BITTENCOURT

Doutora em Psicologia Clínica. Professora do Programa de Pós-Graduação em Psicologia Clínica da PUC-Rio. Pesquisadora do LIPIS

Published

2012-05-03

How to Cite

BITTENCOURT, M. I. G. D. F. (2012). MICHEL DE CERTEAU 25 YEARS LATER: THE PRESENT OF HIS CONTRIBUTIONS TO A LOOK ABOUT CONSUMER’S CREATIVITY. POLÊM!CA, 11(2), 185 a 192. https://doi.org/10.12957/polemica.2012.3091

Issue

Section

LIPIS - Laboratório Interdisciplinar de Pesquisa e Intervenção Social