ZUBOFF, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019, 691p. ISBN 9781610395694
DOI:
https://doi.org/10.12957/rmi.2021.55150Abstract
Shoshana Zuboff, em seu livro The age of surveillance capitalism: the fight for a human future at the new frontier of power, perpassa pelas diversas funções e características do capitalismo de vigilância, conceito instrumentalizado pela autora e que diz respeito a uma nova ordem econômica baseada na extração de dados para a predição de comportamento capitaneada pelas grandes empresas de tecnologia. Através de vários exemplos e de uma narrativa bem fundamentada a autora mostra as consequências, na vida cotidiana, do aparato sofisticado utilizado para a modificação de comportamento.
Palavras-chave: Capitalismo de vigilância; Big tech; Poder comportamental.
ABSTRACT
Shoshana Zuboff, in her book The age of surveillance capitalism: the fight for a human future at the new frontier of power, goes through the diverse functions and characteristics of surveillance capitalism, a concept instrumentalized by the author and which concerns a new economic order based on in data extraction to predict behavior led by large technology companies. Through several examples and a well-tied narrative, the author shows the consequences in everyday life of the sophisticated apparatus used for behavior modification.
Key words: Surveillance capitalism; Big tech; Behavioral power.
Recebido em: 09 out. 2020 | Aceito em: 23 jan. 2021.
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Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019, 691p. ISBN 9781610395694
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