Lula Government’s cultural diplomacy strategy within the Brazil-UK strategic partnership: the symbolic dimension as a vector of Brazil’s international projection between 2003 and 2010
DOI:
https://doi.org/10.12957/rmi.2023.73700Keywords:
Brazil-United Kingdom strategic partnership, Cultural diplomacy, Lula government.Abstract
This article analyzes the Lula government's cultural diplomacy strategies for the Brazil-UK strategic partnership and its role in advancing Brazilian interests within it. It focuses on how that government managed to build a comprehensive cultural diplomacy strategy, which included not only the implementation of Itamaraty's cultural diffusion program, but also the instrumentalization of the symbolic power present in various diplomatic activities (even those outside the cultural field). To this end, this paper adopted an expanded view of cultural diplomacy, which understands it as a diplomatic approach aimed at instrumentalizing the symbolic dimension of international relations. This view was inspired by Pierre Bourdieu's concept of symbolic power and guided by a constructivist epistemology. Thus, it demonstrates that the efficient implementation of this cultural diplomacy strategy allowed the Lula government not only to deepen its partnership with the United Kingdom, but to alter its terms in favor of Brazilian interests. It is argued that such a strategy was fundamental for achieving the Brazilian objectives and transforming the partnership with the United Kingdom into a platform for Brazil’s greater international insertion and projection.
Received on Feb 27th. 2023 | Accepted on 19 Apr. 2023.
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