URBANITY ENCLAVES: THE PERFORMANCE OF THE REAL ESTATE MARKET IN THE RECENT OCCUPATION OF HIGHWAY BA-001, SECTION ILHÉUS-OLIVENÇA

Abstract

The region known as Southern Bahia was traditionally dedicated to the cultivation of cocoa until a serious crisis reached this monoculture at the end of the 20th century. Since then we have verified a reorganization of economic activities, with the insertion of new logics of appropriation of space. This article brings together the results of a geographic survey developed with the objective of characterizing and discussing issues involved in the recent occupation of the South Zone of the municipality of Ilhéus, in which we analyze the significant performance of the real estate market and the recent transformations in the Ilhéus-Olivença Highway (BA -001). Despite being considered by the government as a priority area for the development of tourism and for urban expansion of the municipality of Ilhéus, the study area can be classified as a rural area. Even so, the banks of this highway Ilhéus-Olivença were taken by real estate projects of medium and high standard. Thanks to the activity of the real estate market that invests in infrastructure and exploits the attributes of location - especially the proximity to the sea - we verified the intensification of the occupation of this area from the year 2010.