Game interests, discursive game: "Freedom TV" and its representations

Authors

  • Graciela Ines Presas Areu
  • Sandra D. Depexe

DOI:

https://doi.org/10.12957/contemporanea.2009.352

Keywords:

Representation, Discourse analysis, “Liberdade na TV”, Advertising.

Abstract

The present study aims to examine how the different roles are represented in the advertising of ABTA (Brazilian Association of Signature TV) entitled “Liberdade na TV”, which is against the Bill 29/2007. For that, initially, is traced a political and economic context in which the advertising was designed. Following, are used the discourse analysis in light of theories about representation.

Author Biographies

Graciela Ines Presas Areu

PhD and MS in Communication Sciences at UAB. Master in Communication Sciences - ECA / USP. Associate Professor, Department of Social Communication UFSM.

Sandra D. Depexe

Student of Master in Communication Media at UFSM. Especialist in Communication and Media Projects in UNIFRA.
Revista Contemporânea Edição 12

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Published

2010-03-12

Issue

Vol. 7 No. 1 (2009): Communication and Space

Section

Articles

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