Architectural archetype and changes in the visual identity of the Pinacoteca since the 1990s

Autores

  • Jade Samara Piaia Unicamp / Fau Usp

DOI:

https://doi.org/10.12957/arcosdesign.2023.76463

Palavras-chave:

Graphic memory, Art Museum, Graphic signature.

Resumo

This article’s aim is to record part of an investigation about Pinacoteca de São Paulo graphic memory. The objective was to understand how the process of the image’s visual association of the museum's building with its graphic signature in the 1990s occurred. The methods were to survey and analyze this graphic memory, using interviews with designers who worked for the institution in this period. The conclusions point to a conjuncture of political, historical and structural factors that influenced the incorporation of the building into the visual identity of the institution.

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Biografia do Autor

Jade Samara Piaia, Unicamp / Fau Usp

Professora do Departamento de Projeto, FAU-USP

Doutora em Artes Visuais, Unicamp

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Publicado

12-07-2023

Como Citar

PIAIA, Jade Samara. Architectural archetype and changes in the visual identity of the Pinacoteca since the 1990s. Arcos Design, Rio de Janeiro, v. 16, n. 2, p. 497–514, 2023. DOI: 10.12957/arcosdesign.2023.76463. Disponível em: https://www.e-publicacoes.uerj.br/arcosdesign/article/view/76463. Acesso em: 2 maio. 2025.