Constructing publics, preventing diseases and medicalizing bodies: HIV, AIDS, and its visual cultures

Abstract

In this paper we analyze the visual cultures surrounding HIV and AIDS; we are especially interested in tracking the actors, discourses and visual cultures involved in AIDS prevention in Mexico for a period of twenty years: from 1985 to 2005. We use media studies to better comprehend how HIV and AIDS further medicalized human bodies by mobilizing specific discourses, metaphors and visual resources that, though promoting a better understanding of how HIV could be acquired and how it could be prevented, also generated new representations of sexuality, bodies and persons living with HIV or AIDS often biased in
favor of different systems of value. Moreover, we try to offer a general characterization of the
different publics that were targeted and preconceptions involving ethnicity, gender, sexual
orientation, geography and membership in different sociocultural groups