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Local Individuals - Acquire Your Talkers Talking

por Shavonne Polanco (2022-06-24)

If you are still not impressed with these statistics and examples consider this. 43% of all the searches done on the Google network include a geographical identifier. That means hundreds of millions of searches each month have either a zip code, city, state or other identifier to make the results relevant to a specific geographic area. That is pretty awesome.

For those of you who may not know me yet, my name is Matt Parks. I'm an online marketing consultant who helps small, medium and even global companies build appropriate online marketing strategies and enhance their brand awareness through competitive traditional and non-traditional advertising techniques.

Businesses often look at their competition and do what they do. If their closest competitor advertises in the newspaper they do it too. If their competitor is on the radio they better do that too.

Think about it. When you're in a small town, and unless the customer has already been to your place of business, how do they know where you are. They don't know if you've moved. They might know approximately where you are but how do they find you.

Here are some of the ways by which you can dominate local business competition. You need to focus on the keywords and the hottest niches. You need to research them very well. So you need to provide rich content on your website which has quality.

Furthermore, you can also target your ads to local customers in your area. By focusing on local customers, your ad is only seen locally. Locally seen ads are more likely to attract local customers, are cheaper for homepage you, and you do not compete with companies on the other side of the world.

Consider your own company website. You may have paid big bucks to publish your online business card -- did you? Did you pay for pretty? Or, did you intend to pay to produce more customers? How many new customers did you get last month because of your pretty website? What is your return on that investment?