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And if you get a high map listing that spills over to the regular web search results your listing will include a direct link to your website along with a link to your Plus Page.

As a neighborhood business, what are you doing to make sure that eager local buyers know that you exist? How would you find your company if you didn't know about it? Remember that cool map? Google will only place you in the local business results after they recognize that your business is local to that search. What is your service area? As a Minneapolis roofer, how interested are you in Duluth business? Or, business in Fort Lauderdale? The best marketing local business strategy pulls customers directly from your local community. Even if business thousands of miles away can be good, won't neighborhood business be better?

But how much thought is given to what works? A lot of money is spent on advertising. It's a large part of many businesses budgets. But the return on investment is often unknown. Part of the reason is simply that it's difficult to track some forms of advertising. Especially when multiple forms of advertising are in use at the same time. If a customer hears your ad on the radio 20 times and sees your newspaper ad 10 times even they don't know which advertising media was responsible for acquiring their business.

Be more observant throughout your local neighborhood. What are the opportunities to support local business instead of always giving it to the big name chain outfits?

So, you may ask... Just how valuable are the local map results for my company? Well there is no simple answer to that question. Each company should have a custom built strategy. For instance, if you own a local Thai restaurant and want to increase your daily foot traffic, local listings will greatly help your efforts. On the other hand, you own a specialty shoe store that does 100% of your business online, local listings are just not for you. Google and other search engines developed their local results pages to assist users in finding small business owners with brick and mortar shops, retail stores or restaurants, and get quick information about them - such as hours, short reviews and even menu items and sale dates.

For example, a consumer searches, "I need a plumber." Google knows where the local plumbers are. When you only show your ad to people in your city for these "generic" keywords, homepage you get cheaper clicks, targeted traffic and less competition.

You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side. Pay-Per-Click is Pay-As-You-Go -- your ad only shows up when somebody searches for your specific key words. Your ad is only shown to your best customers who are searching specifically for what you have to offer. You set how much you are willing to pay, and you only pay when somebody clicks on your ad -- the fully qualified buyer.

You can find plenty of other free local directories that are run by large national, or international, companies. But beyond those, you can also look for smaller local directories. These may be run by another business person in your area. Lots of them provide free, or very cheap, listings They may even provide a map feature which gives visitors driving directions to your front door! This is a great way to help people find you.

The yellow pages are still being used, but because of the Internet, the hard copy form is not as popular as it once was. The yellow pages are online too. You can have your business listed in both the online and offline versions of the yellow pages. The online version is one of the many online business directories that exist. You can have your business listed in it for free or you can pay for a more detailed listing with added features. My recommendation about yellow pages is to use the free listing.