Elicits confidence and site trust. Create experiences and situations that boost the level of confidence from your prospects. At the end of the day, people buy from those whom they like and trust.

You can hire a sample group in your costumer demographic to take this first time website visitor test for you. You can even hire a service to have freelance product tester give you their opinion on what they think of your website. Add in interactive widgets and applications to your website that will collect polls, comments and suggestions freely given by visitors. Compile all these data together and use it to figure out how you can improve your website, and hopefully improve your sales by getting an edge on the competition.

Our politicians need to stop making scape goats and heroes and concentrate on facts. The first fact is, Mr. President, I did build that business by my own ingenuity and hard work. However, Mr. Romney, I needed to count on the government to provide security, infrastructure and the rule of law to be successful. When I opened my first business more than 40 years ago, I never worried what I would pay in taxes if successful, I only worried about success. The tax rate never stopped me from going into business. Going into business is what I do just like an actor acts and a clergyman prays. What I so need of my government is consistency in laws, and tax rates and regulation. For my planning purposes I want to know what I can expect, today, tomorrow and next year.

14. Quality. If your product and/or services aren't top quality, then you won't get repeat business. Your long-term success depends on satisfied customers who spread the word about your business and purchase from you repeatedly.

Customisation - Twitter allows you 140 characters per 'tweet'. Sure, you can customise the picture on your profile, but who cares? Twitter allows zero customisation to give your business profile an edge, nor does it offer opportunity to capture business leads.

If you are speaking to him simply as another job for yourself or just another sale, and not approaching him as a business partner, then you shouldn't be there. Save yourself, and more importantly the business owner, the time, stress, and money. You must also truly want to help him. He will see right through anything different.

Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

We talked about the fact that when things are going well it is a good time to look ahead to changes that could make the business stronger. The question when things are going well is where do you start?

One great aspect to think about is your time. How much time do you want to spend on this. Are you a workaholic? Regular 9 to 5 person? Morning person? Evening person? These are all good question to ask yourself before you start your search. Do you know how you want to divide your time. It would be sad to get into a business and then figure out it's not for you. Plus, know this will be useful in picking the types of businesses that might interest you.

11. Repetition. Research suggests that prospects need to encounter your small business between seven and twelve times before they are ready to purchase. So, put yourself in front of your target market over and over again.