Interagir: pensando a extensão

Lay out an "editorial calendar" with the frequency you want to post or publish social media updates, blog posts, newsletters, articles, videos, press releases and so on.



Use Deep Captions: Image captions are some of the most-read copy on a web page. Try to pair up a strong image with a "deep image." These are two or three sentences long and will interest readers enough to read your content further.

When it comes to content development, it is not just text and your content should include videos, infographics and obviously images. This makes your content more attractive and the readers can get the points more quickly.

Who reads your content? If you think about this and write for that audience, you'll have greater success reaching your target audience and converting readers into customers.

General content is referred to providing information that the readers are seeking. This is the detailed text giving out all kinds of information in order to explain the subject. It should be generated in a manner that it satisfies your customers. However, for that it is necessary that people visit your webpage. So it is very important for your general content to be search engine friendly. Make sure you enter enough keywords to get high search engine ratings. But always remember, a good written content does not overuse the keywords.

Although you can obtain great amount of data from resources that are already published, you should limit the use of such data to preliminary research. Providing the readers with the same information would not be going to make the content good. People will like your content only if it has some originality and uniqueness. If copied content is made available, people will prefer reading the content of others particularly original content.

The final important point is to remember content without promotion is nothing but "just content". Write industry oriented content to be listed in search engines, and to get the people visit your site to accomplish your purpose of selling.

A lot of people do not pay enough attention to the title of their content. However, it is very important, as it is the introduction and promotion of your content. People won't select your text, article or book from among a list of various articles, if they find the topic boring and dull. So a lot of creativity is required to come up with good title that catches the eyes of the readers.

Fortunately, it is possible for just about anyone to either write their own content or to hire a content writer to do it for them. Either way, you will want to ensure that it is professionally written with a bit of extra flair. Nothing is worse than content that has been misspelled and written with poor grammar, save for perhaps a mind-numbingly boring article.