THE 'ON AND OFF' OF FAITH IN HYPERMODERNITY: RELIGION AND THE NEW INTERFACES OF THE SACRED IN THE MEDIA ERA

Resumo

Based on the post-1989 Cultural Geography studies and the Geographic studies of Religion, the present essay aimed to explore the relationship between religion and media in the age of 2.0, the age of social networks and the diffusion of media. In order to achieve this goal, we tried to understand how these new social relations occur through hypermodernity, which is characterized by the culture of excess, the intensification of values and a greater diversification of production aimed at consumption. We have also discussed how the process of development and propagation of the media and the cyberspace create new strategies for diffusion of faith. Through political, economic and local dimensions, we were able to understand the new connections between the sacred, the faith and the new dynamics of hypermodern society. The Roman Catholic Church in Brazil and the new spatial and territorial transformations through cyberspace and media are the empirical examples of the present research.