Constantly self criticize. Analyze the efficiency of your website and its capacity to pull in potential clients. This should be done regularly, like a quarterly review. Ask a new comer to your website to give their opinion on how they find your website presentation. Follow where they go, what links they click on and how long they stay interested in each page.

Yellow pages and traditional print media ads are basically dead. When people look for specific services or goods, they now run a Google search. If you don't have a website or, at the very least, a strong Facebook presence, you're going to lose potential customers left and right.

I am sure you would want to keep increased sales in your pocket, not the pockets of employees, so, is there any product or service that would add value to what you are doing right now and that which would not require hiring?

One great aspect to think about is your time. How much time do you want to spend on this. Are you a workaholic? Regular 9 to 5 person? Morning person? Evening person? These are all good question to ask yourself before you start your search. Do you know how you want to divide your time. It would be sad to get into a business and then figure out it's not for you. Plus, know this will be useful in picking the types of businesses that might interest you.

Finally there are local directories, that use input from real people to verify and rate a business. Believe it or not there are over 100 of these directories that carry weight at the big three search engines. Since we don't know the exact weighting, we offer a service to input information and get it verified at all 100.

The annual gift card market is somewhere around 80 - 90 billion dollars each year. Now what piece of that action are you missing out on? If you're only selling them in your store or location then you're missing out on the bigger opportunity. With your product in local stores you will be able to gain market share. This will also allow you to compete with national merchants who take business away from you at a local level.

It is better external auditors pick holes in your financial statements or paper work than your buyers. As a last note, you should try to have some numbers, business ratios and business statistics off hand. This will prove to buyers that you know your business in and out.

Have an Objective to work towards. Any journey begins with a destination in mind, otherwise you are not going anywhere. So plot out goals you think you can reasonably accomplish over a set period of time. The goal might be to expand your customer base to include young women, or some other particular demographic. Or many be you just want more visibility online for a specific local location.

Money - we're all in business to make money, yet when it comes to social media a select few seem to know how to do it. We hear how Dell Computers made $4million on Twitter last year. Is Dell a small business? No. They have a huge team whose sole responsibility is to perfect their social media. But how is a time-poor small business owner going to make money from Twitter? They could hire someone but at what hourly cost? They have to make that back and more to make it even worthwhile.

The idea of having a small business is very exciting. However, unless you have undertaken your market research how do you know if there is a demand for your product or service? It may be a case of there being an over abundance of competition, or no demand at all for what you are planning to sell. Study your competition, your target market and the behaviour of your potential consumers. Make sure you know that your target market is prepared to actually buy your product. I love million dollar yachts, and would tick a box saying I want one, but there is no way I could ever buy one.

Once you have completed the above steps, it will be time to plan for your business success. It is not only possible to plan for business success, it is absolutely necessary! The more you plan, the higher your chances of success will be. What exactly will you be planning?

The answer lies in local business advertising and local advertising. A company has to be highly visible if it expects to be successful. The world today is centered around high-speed communication. A local business has to take advantage of all of the tools on the market in order to make a dent. Customers just have too many options; it used to be that a business could count on the local population coming to them based on proximity alone. With the advancement of the internet and the way that people can buy anything over the phone or the computer and have it shipped to their home, this is no longer the case.

The great thing about YouTube is the massive worldwide audience it has. This is something you need to be a part of as you could be leaving sales on the table by not doing so. This has to be the best video marketing tool to take advantage of if using video for small business. There is no way you could have done this in the past.

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