Between maps and weather girls:the meteorology in the Jornal Nacional and Rural Notícias

Abstract

This article, resulting from the research pilot, contrasts the weather forecast board of two Brazilian newscasts from Globo Organizations (Jornal Nacional, broadcast by an open channel, and Rural Notícias, by paid channel), analysing its formats, seeming function, the built-up bodily image of their anchorwomen and the target audience of each newscast. The weather forecast is shown as having several meanings, the emphasis being on everyday life and leasure and on the broad meaning of the agricultural production. There is also a clear mixture between weather information and entertainment. However, the social representations of the human body in Brazilian society and its presence in the newscasts weather reports in question are the subjects of this study.